chore: baseline import

PRODUCT-BRIEF.md

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+# Product Brief
+
+## Project
+Eversolo official website redesign
+
+## Project Type
+Brand website for product showcase, services, and support.
+
+## Brand Positioning
+**A refined way to experience music.**
+
+The site should communicate Eversolo as a premium, internationally minded audio brand. The tone is calm, confident, and musical. Copy leads with meaning and craft rather than feature lists or retail urgency.
+
+## Background
+The current website is not sufficiently SEO-friendly and does not support mobile well enough. The redesign should improve discoverability, usability on smaller screens, and overall brand clarity.
+
+## Anti-goal
+This is not an e-commerce site.
+- No cart
+- No price display
+- No promotional retail logic
+- No marketplace-style browsing behavior
+
+## Confirmed Direction
+- Homepage should stay as simple as possible.
+- Hero banner uses lifestyle / real-use scenarios rather than pure product packshots.
+- Featured products module shows 4 products.
+- Site-wide pricing is hidden.
+- Editorial tone should be concise, premium, and minimalist English.
+- Core site responsibilities: brand expression, product presentation, and service/support access.
+- The first priority is brand perception and service clarity.
+- The site must support Chinese and English content cleanly through an internationalized framework.
+- A CMS is required for content management.
+- Launch page scope: Home, Products, Product Detail, Support, Downloads, FAQ, About, Dealers, News.
+- Support emphasis for phase one: FAQ, Warranty, Contact.
+- Technology stack: Next.js.
+- Homepage visual direction: light theme.
+- Hero should support both still-image presentation and showcase video.
+- Product cards should use a horizontal image composition.
+- The brand / technology statement section should use image + text.
+- Homepage should include awards and reviews as part of recognition content.
+
+## Primary Audience
+Priority order:
+1. Overseas HiFi enthusiasts
+2. Domestic audiophiles
+3. Dealers / distributors
+
+## Primary Jobs To Be Done
+1. Build brand perception.
+2. Explain the product range clearly.
+3. Give users a clean path to service and support.
+4. Support bilingual content operations without friction.
+
+## Experience Principles
+- Users should understand what Eversolo offers within the first screen and one scroll.
+- Product discovery should feel curated, not catalog-heavy.
+- Support should be visible but not visually dominate the homepage.
+- The website should feel premium, restrained, international, and materially rich.
+- Layout should stay simple and modern.
+- Imagery should carry texture, atmosphere, and lens quality.
+
+## Business / Experience Goals
+- Improve SEO foundations
+- Improve mobile experience
+- Strengthen international brand perception
+- Support both prospect browsing and owner service journeys
+
+## Open Decisions
+- CMS selection
+- Content production ownership
+- Launch phases and deadlines
+- Hosting and deployment target
+- Photography and media asset ownership
+
+## Success Signals
+To be confirmed after discovery:
+- Better organic visibility
+- Higher engagement with product detail pages
+- Faster access to support resources
+- Lower perception that the site behaves like a store
+- Stronger mobile usability signals