# Product Brief

## Project
Eversolo official website redesign

## Project Type
Brand website for product showcase, services, and support.

## Brand Positioning
**A refined way to experience music.**

The site should communicate Eversolo as a premium, internationally minded audio brand. The tone is calm, confident, and musical. Copy leads with meaning and craft rather than feature lists or retail urgency.

## Background
The current website is not sufficiently SEO-friendly and does not support mobile well enough. The redesign should improve discoverability, usability on smaller screens, and overall brand clarity.

## Anti-goal
This is not an e-commerce site.
- No cart
- No price display
- No promotional retail logic
- No marketplace-style browsing behavior

## Confirmed Direction
- Homepage should stay as simple as possible.
- Hero banner uses lifestyle / real-use scenarios rather than pure product packshots.
- Featured products module shows 4 products.
- Site-wide pricing is hidden.
- Editorial tone should be concise, premium, and minimalist English.
- Core site responsibilities: brand expression, product presentation, and service/support access.
- The first priority is brand perception and service clarity.
- The site must support Chinese and English content cleanly through an internationalized framework.
- A CMS is required for content management.
- Launch page scope: Home, Products, Product Detail, Support, Downloads, FAQ, About, Dealers, News.
- Support emphasis for phase one: FAQ, Warranty, Contact.
- Technology stack: Next.js.
- Homepage visual direction: light theme.
- Hero should support both still-image presentation and showcase video.
- Product cards should use a horizontal image composition.
- The brand / technology statement section should use image + text.
- Homepage should include awards and reviews as part of recognition content.

## Primary Audience
Priority order:
1. Overseas HiFi enthusiasts
2. Domestic audiophiles
3. Dealers / distributors

## Primary Jobs To Be Done
1. Build brand perception.
2. Explain the product range clearly.
3. Give users a clean path to service and support.
4. Support bilingual content operations without friction.

## Experience Principles
- Users should understand what Eversolo offers within the first screen and one scroll.
- Product discovery should feel curated, not catalog-heavy.
- Support should be visible but not visually dominate the homepage.
- The website should feel premium, restrained, international, and materially rich.
- Layout should stay simple and modern.
- Imagery should carry texture, atmosphere, and lens quality.

## Business / Experience Goals
- Improve SEO foundations
- Improve mobile experience
- Strengthen international brand perception
- Support both prospect browsing and owner service journeys

## Open Decisions
- CMS selection
- Content production ownership
- Launch phases and deadlines
- Hosting and deployment target
- Photography and media asset ownership

## Success Signals
To be confirmed after discovery:
- Better organic visibility
- Higher engagement with product detail pages
- Faster access to support resources
- Lower perception that the site behaves like a store
- Stronger mobile usability signals