website/DISCOVERY-QUESTIONS.md

Discovery Questions

A. Brand Positioning

1. What is the single sentence Eversolo should stand for on the new website?
2. Which competitors or adjacent brands feel closest to the intended market position?
3. What should users feel after visiting the homepage: trust, aspiration, technical respect, or brand desire?

B. Audience Priority

Confirmed priority order:

1. Overseas HiFi enthusiasts
2. Domestic audiophiles
3. Dealers / distributors

Still to confirm:

1. Is the website serving more new prospects or existing owners?
2. Do domestic and overseas audiences need different messaging emphasis?

C. Page Scope

1. Which pages are mandatory for launch?
2. Which pages can be phase two?
3. Does every product need its own detail page at launch?

D. Content Inputs

1. Do you already have approved product copy, specs, manuals, and imagery?
2. Are there brand guidelines, logos, or existing visual assets?
3. Do you have media reviews, awards, or testimonials that can be published?

E. Technology Stack

Confirmed:

• A CMS is required.
• Chinese and English content must both be supported cleanly.

Still to confirm:

1. Do you already prefer Next.js, Nuxt, Astro, or another stack?
2. Are there SEO constraints or legacy URLs that must be preserved?
3. Does deployment have any hosting constraints?

F. Support Experience

1. Which support resources matter most: firmware, manuals, FAQ, contact, warranty?
2. Should support live as a top-level destination or a lighter utility layer?
3. Do users need product-specific support pages?