Product Brief

Project

Eversolo official website redesign

Project Type

Brand website for product showcase, services, and support.

Brand Positioning

A refined way to experience music.

The site should communicate Eversolo as a premium, internationally minded audio brand. The tone is calm, confident, and musical. Copy leads with meaning and craft rather than feature lists or retail urgency.

Background

The current website is not sufficiently SEO-friendly and does not support mobile well enough. The redesign should improve discoverability, usability on smaller screens, and overall brand clarity.

Anti-goal

This is not an e-commerce site.

No cart
No price display
No promotional retail logic
No marketplace-style browsing behavior

Confirmed Direction

Homepage should stay as simple as possible.
Hero banner uses lifestyle / real-use scenarios rather than pure product packshots.
Featured products module shows 4 products.
Site-wide pricing is hidden.
Editorial tone should be concise, premium, and minimalist English.
Core site responsibilities: brand expression, product presentation, and service/support access.
The first priority is brand perception and service clarity.
The site must support Chinese and English content cleanly through an internationalized framework.
A CMS is required for content management.
Launch page scope: Home, Products, Product Detail, Support, Downloads, FAQ, About, Dealers, News.
Support emphasis for phase one: FAQ, Warranty, Contact.
Technology stack: Next.js.
Homepage visual direction: light theme.
Hero should support both still-image presentation and showcase video.
Product cards should use a horizontal image composition.
The brand / technology statement section should use image + text.
Homepage should include awards and reviews as part of recognition content.

Primary Audience

Priority order:

Overseas HiFi enthusiasts
Domestic audiophiles
Dealers / distributors

Primary Jobs To Be Done

Build brand perception.
Explain the product range clearly.
Give users a clean path to service and support.
Support bilingual content operations without friction.

Experience Principles

Users should understand what Eversolo offers within the first screen and one scroll.
Product discovery should feel curated, not catalog-heavy.
Support should be visible but not visually dominate the homepage.
The website should feel premium, restrained, international, and materially rich.
Layout should stay simple and modern.
Imagery should carry texture, atmosphere, and lens quality.

Business / Experience Goals

Improve SEO foundations
Improve mobile experience
Strengthen international brand perception
Support both prospect browsing and owner service journeys

Open Decisions

CMS selection
Content production ownership
Launch phases and deadlines
Hosting and deployment target
Photography and media asset ownership

Success Signals

To be confirmed after discovery:

Better organic visibility
Higher engagement with product detail pages
Faster access to support resources
Lower perception that the site behaves like a store
Stronger mobile usability signals

3.2 KiB Raw Blame History