Codex
83 lines
3.2 KiB
Markdown
83 lines
3.2 KiB
Markdown
# Product Brief
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## Project
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Eversolo official website redesign
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## Project Type
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Brand website for product showcase, services, and support.
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## Brand Positioning
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**A refined way to experience music.**
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The site should communicate Eversolo as a premium, internationally minded audio brand. The tone is calm, confident, and musical. Copy leads with meaning and craft rather than feature lists or retail urgency.
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## Background
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The current website is not sufficiently SEO-friendly and does not support mobile well enough. The redesign should improve discoverability, usability on smaller screens, and overall brand clarity.
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## Anti-goal
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This is not an e-commerce site.
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- No cart
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- No price display
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- No promotional retail logic
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- No marketplace-style browsing behavior
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## Confirmed Direction
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- Homepage should stay as simple as possible.
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- Hero banner uses lifestyle / real-use scenarios rather than pure product packshots.
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- Featured products module shows 4 products.
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- Site-wide pricing is hidden.
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- Editorial tone should be concise, premium, and minimalist English.
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- Core site responsibilities: brand expression, product presentation, and service/support access.
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- The first priority is brand perception and service clarity.
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- The site must support Chinese and English content cleanly through an internationalized framework.
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- A CMS is required for content management.
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- Launch page scope: Home, Products, Product Detail, Support, Downloads, FAQ, About, Dealers, News.
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- Support emphasis for phase one: FAQ, Warranty, Contact.
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- Technology stack: Next.js.
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- Homepage visual direction: light theme.
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- Hero should support both still-image presentation and showcase video.
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- Product cards should use a horizontal image composition.
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- The brand / technology statement section should use image + text.
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- Homepage should include awards and reviews as part of recognition content.
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## Primary Audience
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Priority order:
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1. Overseas HiFi enthusiasts
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2. Domestic audiophiles
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3. Dealers / distributors
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## Primary Jobs To Be Done
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1. Build brand perception.
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2. Explain the product range clearly.
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3. Give users a clean path to service and support.
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4. Support bilingual content operations without friction.
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## Experience Principles
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- Users should understand what Eversolo offers within the first screen and one scroll.
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- Product discovery should feel curated, not catalog-heavy.
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- Support should be visible but not visually dominate the homepage.
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- The website should feel premium, restrained, international, and materially rich.
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- Layout should stay simple and modern.
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- Imagery should carry texture, atmosphere, and lens quality.
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## Business / Experience Goals
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- Improve SEO foundations
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- Improve mobile experience
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- Strengthen international brand perception
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- Support both prospect browsing and owner service journeys
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## Open Decisions
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- CMS selection
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- Content production ownership
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- Launch phases and deadlines
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- Hosting and deployment target
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- Photography and media asset ownership
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## Success Signals
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To be confirmed after discovery:
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- Better organic visibility
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- Higher engagement with product detail pages
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- Faster access to support resources
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- Lower perception that the site behaves like a store
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- Stronger mobile usability signals
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